This will be the purchase of the future

Supermarkets without ATMs and smart speakers are the technology that will take care of the shopping list

     Hello Alexa. I want fourth half of ham. " This is the future of shopping in supermarkets, although that morning is not so far away and may be around the corner.

The virtual assistant Amazon is already prepared , at least in the United States, to order the purchase to supermarkets throughout the country and thanks to artificial intelligence with just review the shopping list, either Alexa or other attendees, may Go shopping.

In Spain, for the time being, we are getting used to mobile payment or contactless cards, but the bets of the great technology companies are already receiving biometric recognition .


     Using the fingerprint or the face are the next steps that are already being tested in different platforms and allow opening bank accounts in Spain. However, the next step has been Amazon with the presentation of the first supermarket in the world without boxes.

The Seattle company has taken a year to open its most disruptive bet, but citizens of New York County can already go through the 167 square meters of the first Amazon Go in the world.

     Zero boxes and zero ATMs , but in the future. Upon entering the store, the Amazon account is activated and becomes the virtual cart that will wander the aisles of the Seattle store. One of the culprits of the delay in the start-up of the establishment.

To fight against friends of the alien and guarantee their sales, Amazon has launched Just Walk Out technology. At the entrance of this supermarket of the future, users will have to pass a QR code, which is obtained through the Amazon Go application, by a reader located in the entrance lathes to the establishment.

With this action, the client is registered by the dozens of cameras located in the aisles of the store, it is the gateway to the new Big Brother of Amazon. According to Sam Machkovech, who has been able to buy at Amazon Go, and tells ArsTechnica: "Each camera is approximately 2.5 inches in size, incorporate a small LED light that indicated that they were on and focus on the products of the store" .

How do they charge the products?

Just by taking the product and putting it in the bag, Amazon's intelligent system includes it in the virtual basket and charges it. The test of fire is about to happen and check if the system designed by the team of Jeff Bezos works and there is still the question of whether Alexa in the future will be a cashier and will help Amazon Go customers to find a product.

Although Amazon has launched this store for the first time, a decade ago, IBM raised what would be the supermarket of tomorrow and the idea was very similar to that of Jeff Bezos.

The computer giant presented a video in which the products were equipped with RFID chips and thanks to a radiofrequency reader the payment was completed without removing the wallet from the pocket.

Now that future raised in 2006 is reality thanks to a small 'big brother' of 167 square meters installed in the US city of Seattle.